Be Active!
event day: May, 27


“With the protagonism shared with public and private institutions, on this date, a network of people is formed who embrace the challenge of offering opportunities to make everyone’s life more active. Then a scenario is created that favors the motivation for adoption of healthy habits in the routine, essential in promoting social well-being and improving the quality of life of the population. These are the principles of Sesc’s action.”

Danilo Santos de Miranda Regional Director Sesc SP


“Over these 25 years, Challenge Day has consolidated itself as one of the most important community movements against sedentary lifestyle, through the connection created by its network of partners, consisting of cities, institutions and people united around the same purpose : encourage the practice of physical activity and sport for all. In this challenging moment, the campaign adapts to the scenario and changes its operating route to the digital environment. A new way of sailing that gives Challenge Day the opportunity to make even more people aware of the importance of a more active routine for health and quality of life.”

Maria Luiza Souza Dias Coordinator of Challenge Day in the American Continent


São José dos Campos, 1996
São José dos Campos, 1996

The starting point

The winter of 1983 in Saskatoon, Canada, was especially cold. Thinking about the residents’ wellbeing, the mayor Clifford Wright suggested that they left their houses and went for a walk around the block. The idea was to get people active and warm while in movement. In the following year, Clifford invited the neighbor city and both made the walking at the same time. The essence of Challenge Day was created!

In 1990, TAFISA – The Association For International Sport for Allstarted promoting the event worldwide and gained more connections. In 1995, Sesc São Paulo  begun to coordinate the activities in Brazil and a few years later in Latin America. Nowadays, Sesc São Paulo coordinates the event in the entire American Continent.

Mayor Clifford and the Saskatoon citizens could never, ever, imagine that 20 years later, Challenge Day would mobilize over 43 million people, in 3.469 cities all over Americas (data 2017)

Are you ready?


All registered cities are grouped according to the number of their inhabitants, separated in seven categories. This criterion considers the official numbers showed in the census of each country.


An electronic draw makes the pairs of cities that will compete with each other in the Triennial Challenge – 2018 to 2020. The match-up event will happen on May 7, 2018, at Sesc Jundiai – SP – Brazil.


Once the #ChallengeDay is over, the organizers will inform the total of participants of each city to the coordinator in every region. The results will be published in the website of #ChallengeDay, starting on June 3st.


The participation shows the goodwill of the entire community to motivate the citizens for a healthier life. The release of results will also motivate the persons to know how far they went in this campaign and will promote the exchange of experience among communities and other benefits

  • 1995
  • 1996
  • 1997
  • 1999
  • 2000
  • 2003
  • 2005
  • 2007
  • 2011
  • 2015
  • 2016
  • 2017

Sesc São Paulo holds the event for the first time in Brazil in partnership with The Association For International Sport for All (TAFISA). Pelé (at that time the Minister of Sport) attended the launching ceremony and the cities match-up, stating that the idea was “to incentive all Brazilians to practice sports.”

In a single phrase, the mayor of São José dos Campos – SP – Brazil expressed the essence of the event: “It is a great fun. It makes people remember that life is more than just working.”

SESC SP holds the coordination of Challenge Day in Latin America.

The campaign receives the institutional support of UNESCO (United Nations Education, Science and Culture Organization) and ISCA (International Sport and Culture Association).

SESC SP is in charge of the coordination of Challenge Day in the American Continent.

In Brazil, the National Congress receives the proposal of the law project 1300 requesting the creation of the National Challenge Day, to incentive the daily practice of physical activity and sport.

The celebration of Challenge Day 10th anniversary remarked the importance of physical activity with the publication of the book “O Desafio do Movimento” and the Seminar “Vida ativa, ação comunitária”.

In the year of the Pan-American Games, held in Brazil, the event brought to light the emotion of the athletes and their victories, while the common citizens stepped forward for a healthier living, considering sport an activity accessible to everyone.

In 2011, Challenge Day reached the record of participants in all editions – 4,023 communities – and 63.611.208 persons – in the American Continent.

If the technological evolution creates a comfort zone, with routines that demand lesser energy, on the other hand, the same tools can facilitate the creation of motivational networks in the search for quality of life. Challenge Day suggested the creation of networks to change paradigms and citizens.

Challenge Day stimulated cities to experience the appropriation of public spaces. The city halls and their partners we invited to rethink their structures and create cities more democratic and sustainable, with spaces dedicated to people and their needs of mobility, leisure and recreation.

Following the social changes, Challenge Day 2017 had a special focus on family and friends relationships. The campaign #FaceYourChallenge launched the idea that those who already practice physical activity and sports invited family and friends to do the same to incentive everyone to join the movement.