On May 29th, the Challenge Day 2024 takes place. The campaign, which this year reaches its 30th edition milestone, is led by TAFISA (The Association For International Sport for All), with institutional support from ISCA (International Sport and Culture Association), UNESCO (United Nations Educational, Scientific and Cultural Organization), and coordinated by Sesc São Paulo in the Americas. 

Implemented by public and private institutions in 14 Latin American countries, the campaign will feature hundreds of activities held on a single day, drawing attention to the importance of regular physical and sports activities. 

But before we can engage in Challenge Day, Sesc São Paulo will hold three meetings for the official launch of the campaign: on April 23rd at Sesc Rio Preto, 25th at Sesc Sorocaba, and 30th at Sesc Belenzinho in São Paulo. 

With the participation of Gabriela Callejas, co-founder and director of Cidade Ativa, Professor Ligia Vizeu (University of São Paulo), and researcher Beatriz Oliveira (Fiocruz/Piauí), the idea is to present the concept of Challenge Day 2024, create a space for knowledge transfer, stimulate and motivate key project stakeholders, and ensure a space for relationships between public and private organizations. 

In addition to the in-person meetings, on May 7th at 11:30 am, Sesc will hold an online meeting (access at us02web.zoom.us/u/kO32ruCH7 – Meeting ID: 847 5093 7488), focusing on national and international partners but open to interested public, to present the concepts and proposals created for the 2024 edition of the campaign. 

Get ready, participate, and  

Jump into this Challenge! 

O post Challenge Day: Sports Practice Incentive Campaign Reaches its 30th Edition apareceu primeiro em Dia do desafio.

Come join us and jump into the challenge! 

O post Sharing good practices apareceu primeiro em Dia do desafio.

Our neighbors Colombians are also engaged. In 2015, 131 cities participated, with nearly 4.2 million people. Last year, the number of cities included practically doubled (245) and about 2 million citizens engaged in this cause. Over there, the practice of physical activity is not restricted only to the last Wednesday of May. Cycling, for example, is a common habit in Colombian cities, either in the countryside or in the capital, Bogota, children and adults are always biking.

Since the year 2013, the Recreation District y Deporte Institute (IDRD) started a partnership with the Department of Education of Bogotá to launch a project to encourage the use of bike as means of transport for the children go to school. The program is Al Colegio en Bici -School by bike, in English. The idea arose from the Subdirección Técnica de Recreación y Deporte do IDRD, and aims to bring the culture of bike to the school environment, empowering teachers and educators to give support to children.

Students living at distances between one to three kilometers are selected to win a bike, making safe routes and accompanied by caravans. “It’s a project of life,” says Oscar Ruiz Brochero, head of the IDRD Recreation Area. Another proof that the bike is part of their routine was the creation of a bicycle path on Sunday, in the capital, with 121 kilometers, attending over one and half million people. In addition to this space, the city still has more than 5.000 parks available to ride.

Actions such as Al Colegio in Bici make the challenge happens every day in an enjoyable way.

O post Project Al Colegio en Bici, a Colombian initiative apareceu primeiro em Dia do desafio.